Baba Ramdev’s Patanjali Ayurved is “considering” making a bid for the title sponsorship of the upcoming Indian Premier League (IPL), according to a company official. The slot of the title sponsorship of IPL 2020 was vacated after the Chinese firm Vivo decided to exit from it.
“We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala was quoted as saying.
However, Tijarawala also added that the company is yet to take a final call on the issue. “We have to take a final decision, whether we would take it or not,” Tijarawala added.
Previously, BCCI president Sourav Ganguly had claimed that the suspension of IPL title sponsorship with Vivo no way can be labeled as a financial crisis for the board.
The idea that Patanjali might soon be sponsoring IPL has triggered hilarious memes on social media.