Vivo pulls out as IPL’s title sponsors this year

IPL title sponsor Vivo have pulled out of this year’s tournament. The development follows a public outcry over the tournament’s association with Vivo, a Chinese company, following clashes at the India-China border in June.

Less than 12 hours later, panic gripped the IPL fraternity as Vivo’s imminent exit as title sponsors became obvious. Vivo India, the local arm of the Chinese mobile manufacturing giant, has been in the middle of a social-media storm in the last 48 hours after the IPL Governing Council, on Sunday, said that it would be retaining all its sponsors for the 2020 edition of the tournament.

“Even though we had expected the BCCI to take a decision and remove Vivo but the BCCI cannot really give up their lust for money  and therefore the pressure applied by CAIT for boycott of the event and withholding permission for IPL 2020 has played strongly on the mind of the Chinese company to push them to take such a bold decision,” said CAIT Secretary General Praveen Khandelwal.

The Swadeshi Jagran Manch had said the IPL Governing Council  disrespected the soldiers martyred by sticking with Vivo as a sponsor.

The cash-rich league has tie-ups with various companies which have Chinese investments. Almost all the IPL franchises have sponsorship deals with companies having Chinese investments.

Spread the love

Leave a Reply

Your email address will not be published. Required fields are marked *